Photography as a hobby has really skyrocketed and camera companies have answered this trend by coming out with numerous options for compact cameras for serious photographers. The newest camera to join the fray is the Nikon Coolpix A, a DX-format camera that some believe is the company’s answer to Canon’s PowerShot G1 and Fujifilm’s X100S. Also known as APS-C, the DX format was specifically designed by Nikon for its digital SLR cameras and can increase focal length by as much as 50% on a 135 film format.
Nikon’s Coolpix A has a compact, sleek and uber portable design. The camera has a sleek aluminum alloy body with a magnesium alloy top, a 921K LCD screen, two Fn buttons, an AF override, a focus mode switch and an in-camera menu interface. The camera was designed to shoot crisper images thru its optical low-pass filter and an F2.8 18.5mm fixed-focal length lens. The Coolpix A can also shoot HD movies at 24, 25 and 30fps, shoot 4fps and RAW image formats.
Consumers can choose a Coolpix A in black and silver. However, some might be taken aback by the Coolpix A’s rather hefty price tag. The camera is selling in the US for $1,099 plus $450 for the optical viewfinder which is optional. There are additional reports that the Coolpix A will reach the shores of Asia sometime before the end of March with the pricing still up in the air.